Qualified Marketing Professional    

Date of Birth:  13^th August 1974

Nationality: Pakistani

Head of Marketing  Operations

Career Summary

A qualified Marketing professional, with an exceptional track record of heading Marketing & Sales operations of consumer electronics renowned brands, Thorough knowledge of handling sales force, distribution networks, advertizing and brand management,

Seeking a challenging and professionally rewarding position to contribute accrued expertise and education towards the qualitative enhancement of the organization.

Master in Marketing                 2004~2006. IAS Punjab University

M.B.A executive program        1997-99 Institute of Leadership &Management (Marketing)

Major Strengths

·         Brand Management

·         Advertizing and Sales Promotion

·         Sales Management

·         Services Marketing

·         International Marketing

·         Supply Chain Management

·         Strategic Marketing

·         Marketing Management

·         Market Research

·         Project Management

·         Total Quality Management

MEGA GROUP of COMPANIES

A Group involved in assembly and imports of leading consumer electronics brands in Pakistan.

Haier – Home appliances

SONY – Audio visual appliances

General – Air conditioners

Panasonic – Audio visual appliances

Sharp – Televisions

MG Appliances – Home appliances

December 1999 to date

MEGA GROUP OF COMPANIES

Current Position (2006 till date)

Head of Marketing Operations

During my six year association with the group, I have gained diversified experience of working for almost all major types and brands of consumer electronics at different tactical and strategic management levels.

Major responsibilities at Current Position:

Create and increase nationwide brands awareness

Development and implementation of Branding and marketing strategies.

Development and training of marketing team.

Developing and communication of corporate image.

Organization of advertisement strategies and promotional activities.

Market study prior to Brand Launch

Merchandizing

Market forecasting on the basis of market research and study

Design and implement trade marketing activities

Management of supply chain function.

Coordination related to imports and suppliers worldwide.

Develop and run effective PR campaigns to enhance the corporate image of the group

Designing trade schemes being mindful of market trends, product behavior and competitor activities

Consumer Profiling on the basis of Market research

Planning, forecasting, to ensure business results that contribute to the prime objective of consolidating value/volume share leadership.

Product placement via Category Management techniques

Establish close working relationships with the trade, improving relations with authorities, and the community to facilitate the smooth execution of various BTL activities.

Developing annual marketing plans for the brands and ensuring effective and efficient implementation.

December 1999 to July 2002

MEGA GROUP OF COMPANIES

Regional Sales Manager (SONY)

Major responsibilities as RSM:

·         Look after Regional Sales Activities

·         Train and Motivate Sales Team

·         Achieve assigned sales targets

·         Develop and discover new sales avenues

·         Prepare sales forecast and devise strategies to achieve targets

·         Develop and maintain customer relationship

·         Monitor Sales force on daily, weekly, monthly and annually basis

·         Prepare and present reports to the top management

·         Develop ties at government and corporate level to support and increase sales

·         Liaison with other regional and head office

July 2002 to January 2006

MEGA GROUP OF COMPANIES

Country Manager (GENERAL AIRCONDITIONERS)

Major responsibilities as Country Head:

·         Look after all Regional Sales Activities

·         Train and Motivate Sales Team

·         Prepare Annual Sales Plan

·         Prepare Annual Marketing Plan

·         Merchandise Product line

·         Liaison with Other support departments i.e. Finance, Accounts, Logistics, Imports

·         Develop new sales channels to enhance sales

·         Monitor and develop dealer’s network

·         Ensure Product display at the market place

·         Develop and maintain customer relationship through after sales service

·         Manage and coordinate regional Sales

·         Prepare budgets and manage the expenses verses business

·         Develop ties at government and corporate level to support and increase sales

·         Liaison with other regional and head office

Feb1996–Dec 1997 

SILVER REED INTERNATIONAL (PVT) LTD.

Senior Sales Representative

Direct Sales of office automation products of MINOLTA, FUJI and SILVER REED in corporate sector, government institutions and general consumers.

·         Best Country Manager Award for the year 2006 on maximum positive value addition towards the growth of Mega group.

·         Best Country Manager Award for the year 2005 on maximum positive value addition towards the growth of Mega group.

·         Best Performer of the year 2003 towards the growth of the company (MEGA GROUP).

·         Best salesman of the year 1996 countrywide SILVR REED INTERNATIONAL. Appreciation Award.

·         Successful launch of two new brands in the local market.

·         Attained 33% market share g